Five top hotels to develop new digital platform

Sofitel Legend Metropole Hanoi, The Nam Hai in Hoi An, Reverie Saigonin HCMC, La Residence Hotel & Spa in Hue and Paradise Cruises inHalong Bay of Quang Ninh Province will offer a best-in-class experiencein their particular destination.

“Knowing where to go for the quintessential Vietnamese accommodationexperience is the first best thing to know,” said Jim Sullivan, managingdirector of Balcony Media Group, the platform’s developer, in astatement.

“But what to do when she gets there, what to read before he goes, whatto watch, what to listen to, who to look for — all of this essentialinformation is going to drive the site.”

A general manager from one of the Quintessential hotels each month willblog on issues that matter to the 1% of the world’s most upscaleguests— on getting a tuxedo made in Hanoi, on reading a translation ofthe great epic Vietnamese poem, The Tale of Kieu, on a night at theopera, among others.

The website will also feature lists of interesting things andactivities for guests’ reference, such as where to get exactly the rightmartini, and what goods are exactly the goods to bring home from atrip. There are reports on what the world’s leading media are sayingabout Vietnam featured on the site.

“The headline coming out of Vietnam, for years and years, was ‘GoodMorning, Vietnam,’” said Sullivan, who wrote National Geographic’s firsttravel book to Vietnam. “That headline was fine for a destination thatappealed to backpackers. But when a hotel starts picking up guests in aRolls Royce limited-edition Phantom Dragon, we’re on the cusp of a veryelegant evening, indeed. Good Evening, Vietnam.”

Five top hotels to develop new digital platform

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